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Bahi Motors brings automotive sustainability to Syria

04/07/2010

Bahi Motors is activating phase two of BMW Group Middle East's Efficient Dynamics strategy in the region with the launch of the BMW ActiveHybrid 7 model, which integrates the latest electric and petrol engine technologies to further reduce fuel consumption and emissions.
BMW Group Middle East has already enjoyed significant success on the path to zero-emission vehicles, with over 1.6 million models already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy. This strategy has made the BMW Group the world's most sustainable car manufacturer.

Hybrid vehicles have two different drives. The combination of a combustion engine and an electric motor with a storage battery that allows for particularly efficient energy management. BMW ActiveHybrid combines this technology with hallmark BMW driving characteristics that result in a Hybrid that combines greater dynamics with greater fuel efficiency.

Commenting on the arrival of the BMW ActiveHybrid 7 in Syria, Bassel Chehabi, Managing Director of Bahi Motors, said, "The BMW Group is one of the world's most successful automotive manufacturers and the most sustainable automotive company in the world today. We are happy to help extend this commitment into Syria with the arrival of the unique BMW 7 Series ActiveHybrid, which we anticipate to be a success among our discerning customers here in Syria."

The BMW ActiveHybrid 7 Series technology is a mild hybrid offering significantly more power, and at the same time, more than 15% lower fuel consumption and emissions than the standard BMW 750Li without hybrid technology.

The BMW ActiveHybrid 7 accelerates to 100 km/h in just 4.9 seconds and reaches a top speed of 250 km/h. Remarkably, at the same time average fuel consumption in the EU test cycle is a mere 9.4 litres/100 kilometres, while the CO₂ rating is 219 grams per kilometre.

The BMW ActiveHybrid 7 is one of the first BMW models with an automatic transmission to feature an engine Start/Stop function. Every time the vehicle comes to a standstill, the engine switches off, cutting fuel consumption and emissions. When the driver accelerates, the engine switches back on. During this process, all electric functions such as the air conditioning are supplied with power from the battery so that they continue to operate.

The vehicle comes with stationary climate control, a feature that enables one to control the temperature inside of the car before the journey begins. Made possible by the electric air conditioning compressor, it can be conveniently activated using the car key and means the BMW ActiveHybrid 7 can be cooled to a comfortable temperature before you get inside - without using a drop of fuel.

The BMW ActiveHybrid 7 retains the interior design and comfort features of their Series, with generous space on the inside and luggage compartments that can accommodate up to four golf bags. High-grade materials and excellent workmanship down to the smallest detail, coupled with aerodynamically optimized wheels, make for sheer driving pleasure.

The new BMW ActiveHybrid 7 is now available in Syria at Bahi Motors.

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